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Program overview

We are entering a new era of visionary growth and measurable impact, and Microsoft is unlocking the potential of generative AI to transform audience engagement. 

Across two days of programming you will discover the innovations and topics shaping the future of advertising, including generative AI, identity and privacy, gaming, hyper-personalization and more. You’ll walk away with insights you can put into action, ensuring measurable results that drive sustainable growth. 

Additional detail will be shared in the coming weeks.

2025

March

Please click on each day 
to view the agenda. 

Arrival and check-in 
 

Welcome reception

Featured sessions:

Transforming the work we do with Microsoft 365 Copilot 

Revolutionizing the landscape of communications with generative AI 

The AI lifestyle of new habits and practices 

People-first: Creativity in the era of generative AI

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Your choice of a local experience

Hosted dinner at Live Aqua

Featured sessions:

The future of Bing in the era of generative AI 

AI Readiness: Content strategies for search engines and LLMs 

Connecting with your audience in the agentic world 

Gaming’s next level: Bringing brands to the center of the gaming evolution 

A fireside chat with actress, writer, and CEO of HOORAE, Issa Rae

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Closing dinner: a memorable experience celebrating the culture of the Dominican Republic

 

Check-out and departures